The Why.

Gran Manitou draws its inspiration from Canada’s early fur traders, the Coureurs de Bois. The very foundation of Canadian culture lies in their lifestyles, their dress, their attitudes. These men of limitless ambition explored, experimented, and lived on the periphery.

Our ambition is to be on the edge of the oft-overlooked wardrobe staple - the t-shirt. The average t-shirt, whether $10 or $100, is made of cotton, and increasingly, synthetic fibres and blends. ‘Luxury’ gets labelled on shirts that are 10% cashmere or special Peruvian cotton, but they are still the same old shirt. We’ve become accustomed to the dullness of the t-shirt because there is no passion for it. It is merely for the completion of an outfit or the lazy attempt to stand out. And frankly, Canadians just are not lazy people.

The Shirts.

Rare is it for a t-shirt to last someone a lifetime or to even be desired for that long. Part of that is due to the cheap materials - cotton absorbs moisture and cheaply fades and synthetics wear out. But the luxury materials that are tried and true from our past - wool, cashmere, silk  - all age in a wonderfully unique, personal way. Like a barrel of whisky aging overtime, so too do our shirts.

We've taken natural materials with experimental designs to not only push t-shirt innovation, but to create lifelong garments, each with a story.

Every year we create very small-batch t-shirt releases, each time attempting to push the limits of conventional design in a new way. Every t-shirt is handmade in Toronto by our team and is given a unique identifying number to mark its place in the batch and it's uniqueness.

We look forward to you becoming an owner of a piece of our passion.